50 years ago, a national movement swept across the United States. Documentaries, protests, government committees were recognizing the dangers of malnutrition to children… and how low income Americans were suffering because of hunger.

The answer to the movement, was WIC.

The supplemental nutrition program for Women, Infants, and Children—WIC—was launched in 1974. Families visited clinics to get free milk, eggs, bread, and baby formula.
Today, Pennsylvania’s Department of Health celebrated the 50th anniversary of the government program, highlighting how clinics offer a much wider variety of services.

Research shows that women who participate in WIC have healthier births and better post postpartum experiences.

These stem from resources like nutrition coaching, and parenting and breastfeeding classes.

While celebrating the progress of 50 years, state leaders shared how WIC is evolving for the future.

Pennsylvania has 5 mobile clinics, with 5 more starting later this year. Clients can get text messages about appointments (compared to written appointment cards previously). The list of what is nutritious has expanded to accommodate different lifestyles— like vegan or dairy free options. That list also gives research backed specific food suggestions for pregnant moms and infants under 2 years old. 

State leaders hope to expand who is on the program as they expand what is offered. Around 30% of eligible families do *not* participate, and they hope to raise awareness of the wide variety of services.

For example, WIC gives vouchers for nutritious food, which helps families save money...

“Previously, the money I saved using WIC went to buying school uniforms for my son, and going on date nights with my two boys, because it was just us,” said Christine Smith, a WIC participant in York County. “Now, the money pays for my daughter to become a ballerina. That’s her dream."

… but also teaches families how to cook nutritious food.


“[You] want to make it something that your kids will actually eat. And that takes a little extra sometimes in recipes and suggestions, And, you know, what do I do with this rutabaga once I get it?” said Cheryl Cook, Deputy Secretary at the Department of Agriculture. There are over a thousand farmer market vendors who accept WIC benefits at their stalls.

Right now, over 200,000 Pennsylvanians are enrolled in WIC. They are served at more than 230 clinics and can use vouchers at over 1,235 retail stores in the state. The program is federally funded.